Dafna's

Quiénes somos

Dafna Shaham

Dafna Shaham

¿Cómo se relacionan nuestras emociones con nuestra piel y con su salud?

That question is how it all started. Dafna studied Psychology and furthered her education with a master's degree. In India, she discovered Ayurveda and how plants support both the body and the mind simultaneously. Later, she trained in clinical aromatherapy, herbalism, and natural cosmetic formulation. Each stage of her studies gave her a new perspective on skin and emotions, and she began to weave them all together.

On a trip to China, she was introduced to traditional Chinese medicine and ginseng. Its use supported her through different health cycles in her life and on her journey to starting a family. This is why she believes so strongly in the power of adaptogens, and they have been a part of every one of her formulas since 2015.

Entrevista

Conversación con Dafna

How did it all begin?

I studied Psychology and expanded my education with a master's degree. After graduating, I spent six months in India: there I began with Ayurveda and aromatherapy, and met the Dalai Lama. Later, I trained in clinical aromatherapy, herbalism, and natural cosmetic formulation. Afterward, I worked in consulting and the pharmaceutical sector.

How did you start working with aesthetics professionals?

I started in Finland and Sweden. A few years ago, several cosmetic centers approached us because they wanted to incorporate this type of cosmetics into their treatments.

For me, professional cosmetics must be natural, to be in harmony with the skin, and at the same time highly advanced, to provide real results in every treatment.

From there, everything started rolling. Today we work with facialists, massage therapists, and hotels that seek sensory treatments with advanced results, as well as with aesthetic medicine clinics that understand that skin health must be consistent with each treatment.

Today's client, and the client of the future, looks for both: advanced professional treatments and cosmetics for home care that are highly advanced and, at the same time, natural.

How is a formula born?

It stems from my own needs and those of our clients. I observe what they need, what suits them, and what effect it has on their skin and emotions.

Then I study. I look for the most potent, natural, and organic active ingredients, in synergy with adaptogens, for every skin condition.

I want every formula to take care of us on every level: skin health, its glow (often the glow tells us that the skin is healthy), and that feeling of being cared for. That is why I combine my trio of essential oils, adaptogens, and neurocosmetic active ingredients, so that the formula acts on every level.

Why the stress in the formula, back in 2015?

How we feel is reflected in our skin, and the state of our skin influences how we feel. It is a two-way street, and psychodermatology, the discipline that studies this, is the foundation of everything we have formulated since 2015.

What does long-term skin health (longevity) mean to you?

We formulate for long-term skin health. What is applied to the skin every day, for years, becomes part of how it ages.

What is My Moment?

A ritual separates a moment from the everyday and turns it into time dedicated to oneself. We formulate for that moment: its results are seen in the skin and also in emotional well-being.

The best and most difficult parts of building a brand

The best part is that you put your heart and soul into it. You design and create the best you know how, and you fight for that baby to live and grow. The hardest part is the same: because it's your baby, everything matters immensely to you, you live every moment, and sometimes it's quite a challenge.

If you had to choose just one product

Nutrition. It was the first cream I designed, fifteen years ago, at home. I still use it the same way: I take a deep breath, apply it with a tapping motion, and let the day come to a close.

“The five minutes we dedicate to self-care can make all the difference. It is a moment of here and now: your skin is nurtured and your stress levels drop, all at once.”

Dafna Shaham

Equipo

Conecta con nosotros

We are a team of women passionate about what we do.

We are experts in skin health, advanced natural formulation, and sustainability, as well as skin coaches with deep training in massage and natural cosmetics. We come from different paths and are united by the same thing: we believe in this way of caring for the skin and in each one of our formulas.

Pilares de formulación

Lo que nos guía

Cada fórmula es una unión entre ciencia, emoción y experiencia sensorial.

Conocer los pilares

Reconocimientos

At Dafna's Personal Skincare, also known as Dafna's Skincare or Dafnas Skincare, we are pioneers in combining neurocosmetics, adaptogens, and psychodermatology. Since 2015, we have been creating unique formulas that care for both skin health and emotional well-being.

Best Innovative Brand 2026

Best brand for skin over 40 · 2026

And more than 50 international awards

Changing your skin, touching your soul