Cómo formulamos
We formulate for long-term skin health. Since 2015, our innovation has been built on the cortisol–skin axis and skin longevity: how stress, environment and emotional state shape the way skin looks and the way it ages.
The six criteria behind every one of our formulas (click each colour to find out more)
Criterion 1
Natural by design
for long-term skin health
Our formulas are 100% natural, with a high organic content. Every formulation decision follows criteria that define how we understand a formula for long-term skin health and longevity.
What we leave out of our formulas
Endocrine disruptors
Ingredients that may interfere with the hormonal system.
Uncertain impact
GMOs, microplastics and other ingredients without clear evidence of safety.
Harsh preservatives
Gentle preservation, supported by the packaging itself.
Petroleum and derivatives
Mineral oils, paraffins and petrochemical derivatives.
Greenwashing
Synthetic ingredients presented as natural.
Ethics and origin
We never use animal-derived ingredients or ingredients tested on animals. PETA certified.
All our formulas are vegan.
We know where every ingredient comes from.
What you apply to your skin every day, for years, becomes part of how it ages.
Criterion 2 · since 2015
Skin–Mind for longevity
psychodermatology and neurocosmetics
How we feel shows in our skin, and the condition of our skin affects how we feel. It is a two-way street, and psychodermatology, the discipline that studies it, has been the foundation of everything we have formulated since 2015.
The cortisol–skin axis is one of its pathways: sustained stress raises cortisol, which breaks down collagen, weakens the barrier and speeds up ageing.
In the formula
Neurocosmetics
Active ingredients that modulate the skin’s response to stress.
Axis Cleanser · −70% cortisol
Adaptogens
Plants that help the skin adapt to stress.
Nutrition Night Cream · Ginseng and Reishi, since 2015
Clinical aromatherapy
Essential oils that act on the skin and, through the sense of smell, on the nervous system.
Sensoriality
We formulate texture, aroma and the application experience as part of how the formula works.
Nuestra innovación
Nuestra innovación nace de este eje: sistemas propios que combinan adaptógenos, activos neurocosméticos y sinergias de aceites esenciales formuladas con criterios de aromaterapia clínica, para tratar a la vez el envejecimiento visible y el estrés que lo acelera.
Seguimos desarrollándolos y estudiándolos. Publicaremos aquí cada avance y los datos que lo respaldan.
Criterion 3
High functionality
long-term results
We formulate with high percentages of top-quality functional active ingredients, combined to work in synergy.
Active ingredient quality
We use the key active fraction of each plant.
Percentages validated in clinical studies
Each active ingredient goes into the formula at the percentage at which clinical studies have shown results. We include an active ingredient so that it works on the skin, which is why we use it at its effective concentration.
The result is formulas with high percentages of functional active ingredients, designed for visible results that last.
Stable synergy
Compatible ingredients, in a formula that keeps its efficacy.
Criterion 4
The packaging
part of the formula
We design the packaging as one more ingredient.
Protection from light
Black glass blocks light and solar radiation, which break down oils and sensitive active ingredients.
Less preservative
Because the packaging protects the formula, we need less preservative.
Sustainable packaging
Sustainable packaging is an important part of every formula for us. Our glass is recyclable and our boxes are made from recycled, recyclable cardboard.
Criterion 5
My Moment
(our at-home ritual)
emotional wellbeing and longevity
My Moment is our at-home ritual concept. Our founder, Dafna Shaham, has a background in Psychology, and from there, and from what sociology and anthropology tell us about rituals, we understand why they matter: a ritual sets a moment apart from everyday life and turns it into time for yourself.
We formulate for that moment. Its results show in the skin and also in emotional wellbeing, one of the foundations of longevity.
A moment of your own
A ritual set apart from everyday life and dedicated to yourself.
Results on the skin
The formula, the texture and the way you apply it work together on the skin.
Emotional results
Emotional wellbeing, built day by day as part of longevity.
Criterion 6
Innovation
internationally recognised
Our way of understanding the relationship between skin and mind is the foundation of our innovation, and it is what has been recognised. We have received more than 50 international awards.
Best European Brand
[Nombre oficial del premio]
Best Skincare Range – Innovation
Award for the best skincare range for innovation.
Best Skincare Brand Age 40+
Award for the best skincare brand for women aged 40 and over.
Certifications
16128
ISO 16128
International standard that defines and calculates the natural origin index of ingredients and of the cosmetic formula.
PETA · Vegan and cruelty-free
100% vegan formulas, with no animal testing at any stage.
These six criteria are present in all our formulas.
Discover our formulas