EVERYONE NEEDS TO FIND THEIR PLACE, WHERE YOU FIND YOURSELF CONNECTING WITH YOUR OWN ESSENCE...
8 years, more than 30 international awards...
Best Vegan Skincare 2021 & Best Natural Skincare 2019
Our products have won awards thanks to their effectiveness, sensoriality, high quality and innovation.
what makes us unique
3 key elements
Results, Psycho-dermatology and inside & outside care. This is what makes our formulas and brand unique. We look at the person as a whole entity and not just on skin level: Beyond skin deep...
I'll tell you a little about my journey...
I have been creating natural, emotional cosmetics for more than 20 years. But my it all began in my childhood...
I loved taking care of myself with creams since I was little, facial, body, I had all kinds. But it wasn't until I was 20 years old when I started studying and practicing psychology and aromatherapy that I just clicked and since then I realized that my destiny was to create products to others connect with themselves.
And how do I do it? My cosmetics, in addition to being natural and vegan, have two elements that make them unique.
First my ingredients, which are specially designed to change your skin and touch your soul. I always use ingredients that are multi-functional - that work whit both, the skin and our being, with the unique combination of aromatherapy and Ayurveda.
And second, MY MOMENT Ritual. We are always so busy doing a million things at the time and we do not usually have enough time to dedicate a moment to take care of ourselves That is why I wanted to create a ritual that when you practice it, it would be your moment of mindfulness where you take care of yourself as a person.
My Moment is a unique moment in your present for yourself, so that you can enjoy taking care of you inside and out.
"Unveiling the Story Behind Our Brand: Q&A with the Founder Dafna Shaham"
How would you describe your range in a sentence – and what sets it apart?
Based on many years of working with women and learning our needs (women in their 30s and 40s) I have created the line for the city women- DR2.
Detox from free radicals and skin oxidation, so common in the city and stressful life we live.
Repair from daily and accumulated damages.
De-stress- essential oils that are calming and comforting for the mind and soul.
Recharge- with energy both our skin’s cell and our mind. With this great mission in mind and all our experience, I personally have selected the ingredients and created the unique formulas.
What’s the best thing about creating a skincare brand…and what has been the hardest, would you say?
The best is that you put your heart and soul into it. You design and create the best you can and you fight for this baby to live and become a grown up… The hardest is the same thing… since it is your baby, it all matters so much to you, you live every single moment of it and sometimes it can be quite challenging.
If you had to narrow it down to just ONE hero product from the range, what would you pick?
NUTRITION NIGHT treatment is a skin indulgence and repair cream. It has 21 natural active ingredients, among them really interesting ones like Ginseng, Reishi and Green tea, and SOIL registered organic essential oils like Rosewood and Vanilla.
As the brand stands for, there are some biotechnology ingredients as well that create an immediate up-lifting effect while delivering long term anti-ageing results.
As it sounds, this treatment is highly potent in fighting skin oxidation and the accumulated effects of ageing, improving skin texture and look. The unique aroma of the essential oils helps you calm down and disconnect, so it really is the perfect treatment before a good night’s sleep!
PEOPLE AND PLANET
Our aim is to give back to this planet that has given us so much, throught this actions to help:
1. PACKAGING TO ELIMINATE WASTE: All our bottles and containers are made out of black crystal instead of plastic. This material as well as doing good for the environment, it also helps the product inside to conserve better. Also our boxes are made from recyclable materials and are biodegradable.
2. PLANET INIATIVES: Ocean cleanup, helping to clean up the oceans; Tree planting, we plant a tree for every product purchased & we choose the responsive ingredients sourcing.
Our ingredients have 3 origins that are the pilars of our products:
NATURAL, VEGAN & ORGANIC: We believe in all the benefits that natural cosmetics bring to us. That is why we choose to always bring the best natural, organic and vegan ingredients into our products.
BIOTECHNOLOGY: We look worldwide for the most advanced, pioneer and with proven results biotech to answer each product specific needs.
SOUL: the unique combination between essential oils, and ayurvedic extracts, that touch our soul as well as our skin.